Make time for breakfast

With non-communicable diseases on the rise, and many Europeans skipping breakfast, the Breakfast is Best campaign is calling on stakeholders across Europe to address the importance of breakfast in healthy lifestyle choices and combating health inequalities.

The Breakfast is Best campaign – a multi-stakeholder science-based campaign involving Europe’s dieticians, doctors and the breakfast cereal industry (CEEREAL) – has launched the “Make Time for Breakfast Pledge”, calling on Europe to do more to encourage its citizens to have breakfast every day.

Make Time for Breakfast and sign the pledge!

to reach
our next goal.

Together, our objective is to ensure that by 2020 all EU countries stress the importance of eating breakfast in their nutrition policies, and monitor breakfast consumption as a key health indicator. You can show your support today by signing our “Make Time for Breakfast Pledge”, which calls for action by policymakers across Europe in order to improve rates of regular breakfast eating. We have already reached 500 signatures! Our goal is to reach 600 signatures by the end of 2017. You can find the full text of the pledge and sign at

Calling for Action - from Europe’s Leaders

On the occasion of World Diabetes Day, November 14 2014, the Breakfast is Best coalition – representatives of Europe’s teachers, doctors, dietitians, paediatric dietitians and the European breakfast cereal industry – relaunched its ‘Call to Action’ urging Europe’s decision-makers to take the necessary steps to promote breakfast as part of a healthy lifestyle. You can find the full text here.

For more information, please e-mail or call Sylvie Aitken at the BIB Secretariat on +32 2 510 60 22

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