Make time for breakfast

With non-communicable diseases on the rise, and many Europeans skipping breakfast, the Breakfast is Best campaign is calling on stakeholders across Europe to address the importance of breakfast in healthy lifestyle choices and combating health inequalities.

The Breakfast is Best campaign – a multi-stakeholder science-based campaign involving Europe’s dieticians, doctors and the breakfast cereal industry (CEEREAL) – has launched the “Make Time for Breakfast Pledge”, calling on Europe to do more to encourage its citizens to have breakfast every day.

Make Time for Breakfast and sign the pledge!

to reach
our next goal.

Together, our objective is to ensure that by 2020 all EU countries stress the importance of eating breakfast in their nutrition policies, and monitor breakfast consumption as a key health indicator. You can show your support today by signing our “Make Time for Breakfast Pledge”, which calls for action by policymakers across Europe in order to improve rates of regular breakfast eating. We have already reached 500 signatures! Our goal is to reach 600 signatures by the end of 2017. You can find the full text of the pledge and sign at